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Integrated marketing campaign
Continuum of Care Campaign
A complete campaign system connecting personal care, home health, palliative care, and hospice through one consistent patient journey.
Brochure · Referral folder · Rack card · Social seriesSouth Texas · Visual Communication
Design that makes the message matter.
Strategic graphic design and marketing collateral built to inform, engage, and connect with real communities.
South Texas Creative StudioRGV CreativeDavid A. MartinezGraphic Design · Marketing · Creative ServicesRGVCreative3313@gmail.com
Clarity · Culture · Connection
Professional enough for leadership.
Human enough for the community.
New client case study
Kadavil FNP & Associates P.C.
Healthcare brand direction, social media relaunch, and YouTube channel development for a San Antonio practice.
Strategy → Message → Design → Connection
From one flyer to a stronger digital presence.
RGV Creative developed a cohesive visual direction and launch framework to help Kadavil FNP & Associates reconnect with its community across Facebook and YouTube. The work organizes the practice's message around primary care, wellness and prevention, recovery support, and accessible medical education.
View the Kadavil YouTube channel ↗01 Refreshed brand direction and campaign messaging
02 Facebook reintroduction and launch creative
03 YouTube identity, banner, and channel setup
04 September content framework and recording guidance
Selected experience
Communication with purpose.
A focused collection of collateral and campaigns created for professional, healthcare, and community-facing audiences.
02
Healthcare collateral
Hospice Journey Guide
Warm, reassuring patient-facing collateral that turns sensitive hospice information into clear, approachable communication.
Patient guide · Service overview · 24/7 support messaging03
Internal campaign
CNA / Provider Skills Check-Off Lab
A polished healthcare announcement organizing two training sessions, requirements, date, time, and location into an immediately clear staff communication.
Training flyer · Session schedule · Staff communicationCreative capabilities
From the first idea to the final, polished piece.
01 Campaign & marketing collateral
02 Social media graphics
03 Flyers, posters & event promotions
04 Bilingual community outreach
05 Brand-aligned internal communications
06 Presentation & information design
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Rooted in the Rio Grande Valley
I understand the audience because I'm part of the community.
I'm David A. Martinez, a South Texas graphic designer focused on practical, polished visual communication. My work blends strong brand consistency with a clear understanding of the people a message needs to reach—whether that audience is a professional team, a patient and family, or the wider community.